EDUCATION
THE BETTER THE TRAINING, THE BETTER THE RESULT
2001-2004: Bachelor Degree in Communication Science, La Sapienza University, Rome, overall final grade 110/110.
Bacherlor Degree Thesis: “Viral Marketing. Is the world going to be sick? Kind of.”
2004-2006: Master of science in Business communication and organizational strategies, La Sapienza University, Rome, overall final grade 110/110. Bachelor Degree Thesis: “Wasn’t that red owned by Coca Cola?. The importance of colours in advertising”
2006-2007: Master Art Direction and Copywriting, specialization in Copywriting, Politecnico of Milan, overall final grade 110/110 cum laude.
2022 on: Teacher at Master of Advertising Polidesign, Politecnico of Milan, Design and Communication Department.
ADVERTISING
AN ONGOING 16 YEARS LONG SUPERCOOL RACE
January - May 2008: AUGEhq, Milan
Intern copywriter
June 2008 - December 2010: Y&R, Milan
Junior Copywriter
December 2010 – May 2012: TBWA/Rome
Middle Copywriter
May 2012 – Nov 2015: Leo Burnett Turin
Senior Copywriter
Nov 2015 – Dic 2016: BBDO Dusseldorf
Senior Copywriter
Dic 2017 – Lug 2018: Grey Dusseldorf
Senior Copywriter
Aug 2018 – Feb 2023: Publcis/Le Pub Milan
From Associate Creative Director to Executive Creative Director
Feb 2023 – Mar 2024: VML Italy
Chief Creative Officer